Designer, art director, and photographer, multimedia artist Ruby Rossini is a London-based visual storyteller. With Italian roots and a background in oil painting and sculpture, Rossini creates unique and authentic visuals. Her works are thoughtful stories that encapsulate feelings, humor, and a curious perspective of the world. She uses soft, pastel colors to capture an underground atmosphere that reveals unexpected moments of pure reality.
“Quarantine Residency” photography series by Ruby Rossini
Clean, nostalgic, saturated, with a pinch of humor. Maybe. I think it has been a slow process of developing an aesthetic that I am intrigued by, and only recently I feel it’s shaping itself into ‘something’. It’s a very open process that still is very much in progress.
“Quarantine Residency” photography series by Ruby Rossini
Ruby’s central themes are belonging and identity, and what better way to pursue them than not settling for a single artistic medium and always searching for new and ‘uncomfortable’ paths? There’s a special diversity clustered around the multimedia artist that makes each artwork unique and personal.
“Honeymoon in Purple” photo book by Ruby Rossini
By mixing commercial projects and purely artistic ones, Rossini stays connected and creative. She currently works on a project about idealized romance that features photography and computer-generated images (CGI). It’s a challenge, but for this courageous artist, any challenge translates into beautiful artworks. Whether 3D digital works, classic oil-paintings, installations, or photography, you can be sure it will be something exciting, powerful, and straightforward.
“How to Fall in Love” photo book by Ruby Rossini
I find challenging juggling between commercial work and work I’m passionate about. I feel very rewarded by the whole experience of entering the design world, it opened my ‘image-making’ practice in many ways. I am very interested in those in-between places that exist between different disciplines. The sort of ‘hybrid places’. Exploring new things, disciplines, way of working, is what I find most rewarding.
“Quarantine Residency” photography series by Ruby Rossini
During the quarantine, Rossini escaped reality through image-making. It allowed her to witness the changes we faced playfully. While many artists lacked inspiration and motivation, Rossini explored the world closest to her and found inspiration in everyday life. And you can see the result in her featured series Quarantine Residency: Looking for nature where nature is not.
“Quarantine Residency” photography series by Ruby Rossini
This is how I keep the excitement going; whatever I do, it needs to be the best thing I have done so far. And by this, I mean that I must feel excited about it in some way – as if I walked over from being ‘comfortable’ to exploring something new and ‘uncomfortable’ for me. Even in the slightest way.
