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For months, the world has been under lockdown due to the coronavirus pandemic. All industries were affected by the pandemic, and art was not an exception. Cultural events got canceled, galleries and museums were closed, and artists were unable to work in their usual environment. However, in the last couple of months, art has been the subject of a makeover. Quarantine has proved once again the importance of art in traumatizing times and the ability of people to adapt and be creative in a hostile environment. Read on to discover the latest art trends that emerged during the quarantine and how the industry will adapt to them.
Art as a Way to Escape Isolation and Anxiety
Isolated at home, far away from family and friends, people found relief and support in art. Art-related websites had a huge increase in traffic; streaming platforms and educational platforms had an immense flow of visitors. More than ever, the need to escape reality and explore creative outlets has gathered people in front of their screens. In March, the British Museum’s online collection page went from 2000 daily visits to 175,000 and stabilized on an average of 75,000 visits a day.
The Corona Art
The pandemic changed the way artists work and provided new sources of inspiration and a common topic. Artists started to focus on isolation, anxiety, fear, loneliness, and confusion, revealing their most intimate thoughts, with honesty and trust.
Art and Technology
Another emerging trend is utilizing digital methods to create and share artworks. Artists started to sell digital products such as prints and focused on social media and digital marketplaces. Live videos, online tutorials, and digital artworks became a part of everybody’s life. Art has been bringing people together for centuries, only now we don’t have to rely on in-person meetings and events.
Online Exhibitions and Virtual Tours
Galleries and museums were forced to reinvent the experience of viewing art and interacting with it. For the last couple of months, online exhibitions and virtual tours have become the new way to visit a museum. From the comfort of their homes, people can admire artworks exhibited all over the world. The scale of this phenomenon creates opportunities for art education and exposure to underprivileged communities by becoming the most accessible it has ever been.
Even in hard times, art is always adapting to change. The pandemic emphasized the negative impact people have on the environment and their need for connection. Artists found new ways to exhibit and sell their work, focus on the current issues, and show support in their struggle.
Article written by Monica Radulescu