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Vivid Photography
   Rapid technological development in recent years caused us to rethink how our future is going to look like. Since the humans have become one with the machines, virtual reality is no longer just an abstracted image – rather it is a real and mediated experience. Therefore we need to closely examine how this shift affects our bodies and motions in a physical space. Â
The prolific photographer Mads Perch is exploring the possibilities of representations of corporeality in the digital era by focusing on vivid, yet discreet portraits. By juxtaposing the bodies or the faces with specific surfaces or lights, he manages to produce futuristic, subtle and somehow emotional narratives which reveal both the human alienation and transcendence in the increasingly digitized world.
The Master of Color
Mads Perch is a Danish-born photographer based in London. After basic studies in Copenhagen, he graduated from the London College of Fashion in 2005 with a BA in Photography. During the studies, Perch worked as an assistant for established photographers such as Mark Le Bon and Jason Evans. Shortly after Perch was hired by the i-D magazine to shoot portraits, which opened the door for further collaborations with clients like Oki Ni and The Pitchfork Review. Gradually, he started working with various musicians on press images and record sleeves which gained him a label of an established fashion and music photographer.
Digitized Portraits of Mads Perch
The works of Mads Perch can be perceived as some sort of romanticized appraisals of constant technological advancement. Apparently fascinated with the distant and unknown territories of digital practices, the photographer tends to explore how our bodies and minds transpose.
Vivid colors enhance the intensity of the expressed experience of a group or lonesome bodies; they are captured in a moment of contemplation or transformation. Superimposed by rays, grid projections or smoke/dust forms, all of the portrayed subjects seem to be caught in a sublime state somewhere in between reality and virtuality.
